Planning a Website?

Part 1

If you are planning a website or website redesign your options to build one are almost endless but whether you hire someone to design and code it, or try your own hand you need to start with a strategy.

Choosing a Strategy

If the purpose of your website is to have visitors take a particular action like your product, subscribe to your service, make a donation, etc. then visitors must come first. Here are the first two points of a four point strategy that puts visitors first and that can be verified visually and measured objectively.

  1. Simplicity in design to reduce clutter and distraction.

    Simple designs have many advantages over more complicated ones.

    • less expensive to build
    • easier to fix if the need arises
    • easier to understand
    • easier to navigate
    • shows visitors what you have to offer and
    • allows visitors to get down to the basics

    In short your visitors come to your website to see what you have offer and keeping it simple gets your message across in the most cost effective and efficient

  2. Responsive web design (RWD) for an easy to navigate site no matter what device your visitors use or where they are.

    • mobile is exploding
    • mobile forces you to focus
    • mobile extends your capabilities
    • one website to design, build, and update
    • better for search engine optimization
    • future-proof

    RWD is a no brainier! RWD can be measured both visually and objectively. To check your sites responsiveness visit: Am I Responsive and enter your site address (URL). You can actually scroll through the page in your site on the various devices.

    You can also check if your site is mobile friendly at Google Tools.

In Part 2, I will cover Security and Performance and how to measure when a website is secure and performing at its best.

DCP provides affordable high quality web services for businesses, entrepreneurs, professionals and free web services for local charities.